ROASTTRIP

First supplier of Kees van der Westen Machines in the Middle East.

The Challenge

Kees van der Westen designed his first espresso machine in 1984 as the final project of his industrial design studies. From the very beginning, he approached his work with the same precision, innovation, and attention to detail that his company is now renowned for.

And high-end espresso machines like Kees van der Westen’s require more than just technical specs - they deserve visual storytelling.

What we are solving

As part of an ongoing social media retainer, we delivered high-quality video production and photography that showcased the precision engineering of their machines and innovative IoT solutions. Beyond product features, we brought forward the human side of the brand—crafting engaging founder-led storytelling that highlighted the passion, expertise, and journey behind Roasttrip.
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We implemented a focused social media strategy and content marketing plan for Roasttrip, positioning them as a leading distributor in the coffee equipment and specialty coffee tech space.

Why we stand out

Spritello ASMR

Founder Story - Meeting Kees van der Westen

Idro-Matic Base Assembly

By blending authentic narratives with strategic content distribution, we boosted brand visibility, elevated product presentation, and cultivated a vibrant community of coffee professionals, baristas, and enthusiasts.

This holistic approach not only strengthened their digital presence but firmly positioned Roasttrip as a go-to name in the coffee equipment distribution and specialty coffee industry.